8. Axe 'dry deodorant' (commercial).

The eight commercial is also made the Dutch company Unilever. Unilever has 3 different departments:
1. Food
2. Body care
3. House helping products
This product is under the department body care. Axe is a brand produced bij Unilever and the product are deodorants. Axe deodorant is very populaire these days, perhaps also with help of the excellent commercials.

Description of the commercial:
This commercials starts with a scene where you see a men sweating. But this men does not sweat in an ordinary way. His armpits looked like fountains. This men goes to different placed, for example a disco, the beach and other places and everywhere he's sweating in an unnaturally way. Every person and everything he passes becomes wet. Later on he uses Axe dry deodorant and the sweating stops. At the end of the commercial this men walks over the beach and puts his arms up and the girl was scared that she would get wet. This was the most fun part of the commercial.

The affect:
The target group is younger people, so Axe deodorant focused on them. You can see that back in the way that they produced the commercial. This commercial has a great affect on younger people, because it's funny. What also helps is that Axe deodorant depicts during the commercial situations in normal life of younger people. For example going to a club, lying on the beach, dating and more. These kind of places visualized in the commercial have a good affect on the younger people, because they feel connected with the commercial. The affect of this commercial is positive.

Conclusion: good or bad marketing tool?
This commercial functions as a great marketing tool for Axe deodorant, because their target group (younger people) like the commercial and in that way they automatically feel connected with the brand Axe. The target group feels a connection with Axe. When they want to buy deodorant, they will automatically think of Axe and perhaps buy an Axe deodorant. So Unilever succeeded two different goals, attract people and earn more profits (probably Unilever will earn more profit by launching this commercial, but that's not for sure). So if Unilever succeeded to accomplish their goal, their marketing strategie is good and in that way this commercial can function as a great marketing tool.

My opinion about this commercial is that it's great.


Here's a link to watch the commercial:

http://www.youtube.com/watch?v=qdK9zSl2cgE