7. Achmea 'even Apeldoorn bellen' (commercial)

The seventh commercial which I'll discuss is produced by Achmea. Achmea is one of the largest insurance companies in the Netherlands. Even Apeldoorn bellen is a slogan from Achmea which they use in their commercials. Most of Achmea's commercials are quite funny.

Description of the commercial:
The commercial start with a scene where the father of the family locks up their car. He forgot to engage the parking brake, so therefore the car rolls off the mountain. He tries to catch the car and he succeeded. Happily in his car, he tries to unlock the steering wheel. Unfortunately it didn't work, so he new he would fall off from the mountain. Then the sound of a voice tells: even Apeldoorn bellen. With that sentence they mean: call the insurance. In this case call Achmea.

The affect:
This commercial has a fine affect on the person who have seen the commercial. That because it's really funny. The affect is that people will remember this particular commercial.

Conclusion: good or bad marketing tool?
This commercial can function as a great marketing tool. Just because people remember it. When people hear 'even Apeldoorn bellen' they will automatically think of Achmea insurances. The goal of Achmea is that people in some sort of way feel bounded with the company and they succeeded. People feel a positive connection between themselves and Achmea, just because of the funny commercial. So therefore this commercial functions as a great marketing tool!

This is a good commercial. But not one of the best ever made. It's not timeless like the commercial produced by Dove or Coca Cola.


Here's a link to watch the commercial:

http://www.youtube.com/watch?v=FxgCYqnOBzs