6. Coca Cola 'Christmas' (commercial)

The sixth commercial which i'm going to discuss is produced by Coca Cola. Coca Cola produces commercials every year around christmas. It all started when Coca Cola designed the Santa from now days. A fat happy men, with a beard holding a Coca Cola glas in his hand. After that Coca Cola produced many commercial and I think this is the best one.

Description of the commercial:
Hundres of lightened-up trucks drive over a long road. Al these trucks are from Coca Cola. When people see these trucks passing by they are all happy! The commercial ends with a shot of the Santa, holding a Coca Cola glas and smiling.

The affect:
This commercial has a perfect affect on people, because it's touches their feelings in a good way. This commercial makes people happy and smiling, because it represents a happy feeling around Christmas. It also important that nobody's feelings are damaged by this commercial.

Conclusion: good or bad marketing tool?
The commercial can be used as an excellent marketing tool for Coca Cola, because people will enjoy watching this commercial. The affect is that people feel a connection with Coca Cola, because they liked this commercial and perhaps buy more Coca Cola. When people feel connected and perhaps buy more Coca Cola the marketing strategy is succeeded.

I think this is one of the best produced commercials ever, because it touches people's feelings in a good way.


Here's a link to watch the commercial:

http://www.youtube.com/watch?v=fDoDUC9M0Sg