10. Giorgio Armani 'aqua di gioia' (commercial).

The tenth commercial which I'm going to discuss is produced by a fashion company called Giorgio Armani. Giorgio Armani was born in 1934 and studied medicines. This is a totally different branche than where he's now days. During the 1970's Armani started his first fashion company and now days his company is splited up in two different brands: Emporio Armani and Giorgio Armani. His company produces lots of products. For example: shoes, watches, sunglasses and many more. The product which this commercial is focused on is under the department Giorgio Armani. This commercial visualizes a parfum called Giorgio Armani 'aqua di gioia'. This is a parfum for woman.

Description of the commercial:
The commercial shows you a scene where a woman walks true the wild nature. She walks true the forest and it rains. She gets al wet. You see different visions of nature, for example they show the beach, the forest, a waterfall and more. You can see that she enjoys walking trough the forest, because it's beautiful! This commercials visualizes nature beauty: the woman is pretty and the wilderness is astonishing. At the end they show the product.

The affect:
This commercial shows a luxurious product and therefore the affect of this product is that people associate this commercial with luxury. This commercial had no other affect on me. Bull.

Conclusion: good or bad marketing tool?
This commercial isn't a very good marketing tool. That's because people won't remember this commercial when it's off the television. It doesn't distinguish itself's, that's because it's not very remarkable. People will watch it and forget it (in most cases), so actually it's useless. Therefore it isn't a good marketing tool.

My opinion about this commercial is that it's enjoyable to watch, but it's useless.


Here's a link to watch the commercial:

http://www.youtube.com/watch?v=ZkTQ3eHDBbk