donderdag 6 januari 2011

11. Audi 'A1' (commercial).

The eleventh commercial which I'm going to talk about is made by an auto brand called Audi. This is a German car producer and makes excellent cars of high quality. They came last year with a new line the A1. This new carline seems to be very successful, because many people buy an Audi A1. This commercial depicts the Audi A1.

Description of the commercial:
I can't tell very much about this commercial, because it's very confusion if I wright it down. It simply show short pictures of the car and lots of other things. The commercial is very nice to watch, because it looks very sportive.

The affect:
I would say that this commercial has a great affect on men, because it's very sportive! For woman it is less attractive, because you can see that the producers of the Audi commercial really focused on the men, its about cars, it's really forceful and really sportive. So as I said, for men it's perfect and for woman it isn't. But as known Audi focuses on men, because they make very sportive cars and therefore it isn't a problem that this commercial isn't attractive for women. If Audi want to attract the women, than this commercial would have a negative affect.

Conclusion: good or bad marketing tool?
As I said this commercial has a great affect on men, however this commercial isn't a good marketing tool. It's costs lots of money and doesn't have any added value. That's because if somebody wants that car, the commercial didn't made that possible. The good product made that possible. I think it's useless to make commercials for cars, because it's only useful as an reminder and a better way to produce a reminder is a billboard or something like that. So for these reasons I think it isn't a good marketing tool.

However the commercial is great to watch.


Here's a link to watch the commercial:

http://www.youtube.com/watch?v=_brrv4UkwDQ

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