12. McDonalds 'Chicken Sensation' (commercial).

The twelfth and therefore the last commercial which I'm going to discuss is produced by McDonald's. In the past McDonald's introduced the Chichen Sensation and they did that well. They came with a great commercial. McDonald's produced many more great commercials but this one is the best I can remember.

Description of the commercial:
At the beginning of the commercial you see all the products that are on the Chicken Sensation. After that you see a men order a Chicken Sensation. He goes to his table en takes the first bite. He loves it and comes in another world. In that world he's enjoying his burger and there are mexican musicians playing music in front of him. When he stops eating he comes back to the normal world. He takes another bite and goes back to the other world. At the end there comes a screen with McDonald's I'm loving it!

The affect:
The affect of the commercial is that people are going to laugh and hopefully want to buy a Chicken Sensation at McDonald's. I can't think of another affect that the commercial has.

Conclusion: good or bad marketing tool?
I think this commercial functions as a great marketing tool! That's because there isn't a better way to introduce a new product than trough the television. I think that people feel hungry and want to buy a Chicken Sensation when they have seen the commercial. If that happens McDonalds created a want and that is what they wanted to succeed. If that doesn't happen it's a bad marketing tool, because then the commercial didn't succeed to created a want and the commercial would be useless.

However the commercial is very funny and after I've seen the commercial I really wanted to try the Chicken Sensation and I went to the McDonald's and bought one.


Here's a link to watch the commercial:

http://www.youtube.com/watch?v=y8JYXmbhnfI