1. Heineken walk-in Fridge (commercial).

The first commercial which I'll discuss is produced by a Dutch company called Heineken. This is a company which produces excellent beer. The Title of the commercial is: Walk-in Fridge.

Description of the commercial:
First you will see one lady showing her friends her new house. Later on she goes in a 'walk-in cupboard' The four lady's are screaming because this walk-in cupboard is so awesom! While they are screaming like young girls, they hear screaming male voices. A new scene is starting and you will see four men screaming like girls. The reason: a walk-in fridge filled up with Heineken beer.

The affect:
This commercial has a great affect, because it's funny. It's consist an anecdote. In normal life people will look-up when they hear four grown-up men screaming like litte girls. This part is totally contra-reality, but it's funny and therefore people will remember this commercial. What's also important is that nobody's feelings are damaged by the production of this commercial.

Conclusion: good or bad marketing tool?
The commercial can be used as an excellent marketing tool for Heineken, because people will enjoy watching this commercial. The affect is that people feel a connection with Heineken, because they liked this commercial and perhaps buy their beer for that reason. When people buy more beer, Heineken will earn more profit. More satisfied customers and more profit means a successful marketing strategy! This commercial distinguishes itself because it's unique.

I think this is one of the best produced commercials ever.


Here's a link to watch the commercial:

http://www.youtube.com/watch?v=5gB63DAwJUo