4. Lenen.nl 'nieuwe auto ophalen' (commercial)

The fourth commercial is produced by Lenen.nl. This company lends money out to the consumers. Lenen.nl is part of Geldshop B.V.

Description of the commercial:
The commercial starts with a scene that four excited persons are picking up their new car. It presents a perfect happy family, consist of a father, mother, sister and younger brother. During the commercial the sales-person asks: how did you pay the car? And they happily answer: Lenen.nl made this possible. There's an annoying song on the background of the commercial.

The affect:
This is one of the most annoying commercials I've ever seen! However the effect of this commercial is excellent. Lenen.nl wanted people to remember the their name and they succeeded. I also want to discuss what affect this commercial has on people their feelings. Almost nobody would say: that's a great commercial! Most of the people would say that it's annoying. I can split the affect of the commercial in two parts: the annoyed feeling of people and the succeeded goal to remember their brandname.

Conclusion: good or bad marketing tool?
As I said this commercial is one of the most annoying ever made. However this is a great marketing tool! People remember their brandname and lots of people lend money from Lenen.nl. That's the goal of Lenen.nl. They want to attract people with the commercials and they succeeded, other why's they wouldn't be such a big company.

My opinion about this commercial is that it's annoying, but it works. So I say that this is a good working commercial!


Here's a link to watch the commercial:

http://www.youtube.com/watch?v=SUuoDfYApzs